Course Summary

Duration2 hours

PresenterMC Carter

Course Overview

How do successful businesses stand out in the market? Why is it some businesses have such a strong digital presence, they seem to be everywhere you look? How do they seem to grow so effortlessly?

It’s because they understand and harness the power of marketing.

As Peter Drucker, the grandfather of management education, wrote in The Practice of Management, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

Marketing is crucial. It doesn’t matter how great your product or service is and how much value you add, if you’re not effectively COMMUNICATING THE VALUE of what you do.

Yet for many business owners, marketing remains a mystery or, at best, a gamble. Some things work, many things don’t, and it’s hard to predict what will and what won’t work.

Join MC Carter, founder of global digital marketing agency Practice Paradox, in this online CPD Course where you’ll learn:

  • Why everything starts with strategy — and why strategy alone is not enough
  • Is technology a key?: The perils of Bright Shiny Objects and Silver Bullets
  • The 2 core ingredients for developing marketing CAPABILITY for your business
  • The 2 core ingredients for developing a marketing PLAN for your business
  • Options for developing marketing capacity in your business
  • How to bridge the most common marketing skill gaps in small businesses
  • ‘Marketing CPR’ for small and medium businesses
  • Identifying your business’ next step in your marketing

            CDP Course Facilitator:

            MC Carter – Founder, Practice Paradox

            MC’s career in marketing and technology has spanned 30 years. He’s co-founded a medical device company, a software company and a digital marketing agency and has advised hundreds of businesses globally in marketing and systems development. His eclectic skill-set encompasses strategy, copywriting, design and technology. You’ll enjoy MC’s straight-talking and engaging style.



            Twitter: @michaelmccarter and @practiceparadox